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Basic Guidelines of Digital Marketing

Basic Guidelines of Digital Marketing

If you are not online, you do not exist, so open the digital doors to your business now. Unfortunately, digital marketing is much more than writing a post on an Instagram feed, and it is always recommended to ask for help from the professionals. However, you should know the basics to understand what you are paying for and what…

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How Your Product Can Go Free

It’s hard to say whether consumers have fewer expendable funds, have become savvier, or if brands have joyfully shifted into the new era without question, but one thing is clear more and more companies are leaning into a price tag of free. Giving products away free seems counter intuitive on the surface but the returns can hugely outweigh that…

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The Greatest Movie Ever Sold – A Branding Bible

You probably know Morgan Spurlock as the red-headed loveable guy who did the crazy McDonalds only diet in his breakout film Super Size Me. You can’t be blamed for this as the film was one of the biggest documentaries of the time and responsible not only for bringing more people around to healthy eating but also for making changes…

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Iconic Brand Logos and What to Learn from Them

Without even thinking about it you can instantly recognise the world’s biggest brands at just a glance. Whether it is their logo, mascot or even just the typeface they use on their products, the most successful companies have used un unending series of tactics to get us to remember their brand.

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5 Ways Social Media Helps Your Brand

Social Media has shaken up the way we interact with our friends and loved ones ever since it became popular. Gone a re the days when people would meet face to face and talk about topics that interested them, nowadays we post videos and articles straight into the social stratosphere for all to see.

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Bad Rep Brand Mistakes to Learn From

When you are in business reputation is more important than ever before. If you think that being pleasant with people at fancy dinners is the extent of the effort exerted by the rich and powerful to keep their names in good standing, you would be very wrong. Companies spend billions of dollars annually to keep their reputation positive and…

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Dodging Marketing Mistakes

If you are new to business PR may seem like something very minor you can tackle when it comes to shipping your product, this however is wrong. It doesn’t matter if you have a solo podcast or the cure for cancer, without a good PR strategy and even then, without executing it just right nobody is going to come…

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What are the Different Public Relations Tactics? – Part 2

When public relations companies start their integrated campaigns, they use a variety of tactics to achieve results. And as we have already seen these can include things like press releases, events, and partnerships and now we delve into even more. Pop-Up Shops Pop up shops are a really effective way to gain extra media coverage. They utilize cheap retail…

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