You probably know Morgan Spurlock as the red-headed loveable guy who did the crazy McDonalds only diet in his breakout film Super Size Me. You can’t be blamed for this as the film was one of the biggest documentaries of the time and responsible not only for bringing more people around to healthy eating but also for making changes to the actual McDonalds menu. It makes sense then that this man who has stuck it to arguably the most recognisable brand in fast food has a thing for revealing the goings on at big companies. As his unwavering journalism showed, Spurlock is a man to be reckoned with, which is why his lesser known film The Greatest Movie Ever Sold is so surprising.
This time Spurlock isn’t going after a particular company at all, he is trying to solicit the help of several brands and not just for a stunt, to make the very film he is talking to them on. In a unique and funny meta-film, the jovial handlebar moustachioed filmmaker seeks brands to fund his film, which he is already in the process of making. The purpose of this insider look into film production is that viewers get to see just how money is injected into the films we sit back and soak in on the big screen. What he investigates and uncovers along the way are several things which may shock consumers or may inspire other corporate brands.
Brand Money Is Big Money
If this film is an example of anything it goes to show that brands have huge pockets. Completing the film with money given by the brands in exchange for him endorsing them onscreen, this film is a show and tell of the money in the industry. It seems we may have naïve view of those smaller ‘simpler’ brands that aren’t in the limelight as many second tier brands step up to the plate with thee cash to float Spurlock a film. Actor, Director and Producer Peter Berg confesses that a handful of Brands Dominate the movie industry, with so much power movies don’t get made without their say so more often than not.
Product Placement Is Key
From drinks companies to shampoo for horses, every brand here seems convinced that exposure alone is a good enough reason to throw money into the pot. As Spurlock shows in some hilariously gratuitous clips, brands make sure their products are on screen and mentioned as much as they possibly can, even when it doesn’t make sense (World War Z anyone?). This power punch of advertising is a hidden ingredient that seems to help the biggest brands stay on top and keeps the others from getting a foot in the door.
Big Companies Get Inside Your Head
While discovering many tricks and tips that brands are fond of Spurlock heads to a centre that specialises in brand psychology. Here huge companies like Apple and Coca Cola learn shortcuts in users minds helping make their brands more irresistible. From creating the perfect coloured buttons to lowering your inhibitions, it shows that bigger brands will do anything to get us to spend money on their products.