Maintain the Best Business Practice from the Onset
Each niche or industry has its code of ethics and best practices. You need to stand by those codes of ethics and principles to build a positive image for your business right from the start. You need to ensure that all your employees understand the ethics of your business and the importance of abiding by those ethics in the course of working for you and how to react when faced with a seemingly difficult situation. You will not be enticed to do the wrong thing when you build an ethical foundation from the onset.
Act Quickly on Customer Complaints
Whenever a customer shows up or contacts you with a complaint, whether the claim is a minor question or a significant problem, you need to take out time from your busy schedules and help the customer sort out the issue.
First, you need to pay attention to listen to what the customer has to say; you can also take notes while the talks. After that, you can engage the customer in a discussion to get full details of the complaint. Most times, the mere act of listening and explaining the situation to the customer and trying to sort out their issue will create an impression that you can, and with this, you are indirectly building the reputation of your business.
Every Customer Should Be Treated Fairly
In the course of running your business, you will have to deal with angry customers. The customer may be shouting out loudly on the phone or cursing in the presence of other customers or sending not such a friendly email to you. You need to maintain a calm composure at all times. This entails using polite and clear words or skills to attend to the customer. You will create a wrong impression to intending customers by treating your angry customers wrongly.
Be Part of the Community in General
You need to make your business a part of the community. This will help get your name out there. Smart ways you can be of help to the community where you run your business are, you can sponsor a major or minor league in the community. You can also start a charity that will add value to the community. This will not only increase your customer base, but it will also increase the excellent reputation of your business.
Defend Your Business Name Against False Claims
The truth is that you may have to a customer that refuses to be pleased despite all your efforts. This may be as a result of personal problems which have nothing to do with your business, or the client is mean.
Such a customer may go ahead to lay adverse claims or leave negative reviews on the internet or other platforms. You need to keep an eye on such false claims and try as much as you can to defend your business name from such false claims. It may require you releases a press release to explain the situation.