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Iconic Brand Logos and What to Learn from Them

Without even thinking about it you can instantly recognise the world’s biggest brands at just a glance. Whether it is their logo, mascot or even just the typeface they use on their products, the most successful companies have used un unending series of tactics to get us to remember their brand.

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5 Ways Social Media Helps Your Brand

Social Media has shaken up the way we interact with our friends and loved ones ever since it became popular. Gone a re the days when people would meet face to face and talk about topics that interested them, nowadays we post videos and articles straight into the social stratosphere for all to see.

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Bad Rep Brand Mistakes to Learn From

When you are in business reputation is more important than ever before. If you think that being pleasant with people at fancy dinners is the extent of the effort exerted by the rich and powerful to keep their names in good standing, you would be very wrong. Companies spend billions of dollars annually to keep their reputation positive and…

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Dodging Marketing Mistakes

If you are new to business PR may seem like something very minor you can tackle when it comes to shipping your product, this however is wrong. It doesn’t matter if you have a solo podcast or the cure for cancer, without a good PR strategy and even then, without executing it just right nobody is going to come…

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What are the Different Public Relations Tactics? – Part 2

When public relations companies start their integrated campaigns, they use a variety of tactics to achieve results. And as we have already seen these can include things like press releases, events, and partnerships and now we delve into even more. Pop-Up Shops Pop up shops are a really effective way to gain extra media coverage. They utilize cheap retail…

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What do People Actually do in Public Relations – Part 1

Very few people can explain just what people in public relations do, unlike other professions such as being a doctor, or a policeman where it is obvious, not many can explain what the role of somebody in public relations is. So, to help you to understand what skills are needed to work in public relations here are five things…

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How to Ensure Your Business Has a Good Reputation

Maintain the Best Business Practice from the Onset Each niche or industry has its code of ethics and best practices. You need to stand by those codes of ethics and principles to build a positive image for your business right from the start. You need to ensure that all your employees understand the ethics of your business and the…

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Why Reviews and Testimonials Are Important

A review or testimonial is a recorded or written statement by a past user to support the credibility of a product of service. It helps to strengthen the reputation of your business by increasing the trust that people have on your product or service. A company can take advantage of testimonials and reviews to reach out to the deepest…

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